A new, consistent look for animations and explainer videos for Germany’s largest health insurance provider.

Together with TK, we completely redesigned the look and feel of its animated videos based on the brand’s corporate design.

We reviewed, refined and harmonized all building blocks of the films — from colors, typography, infographics, illustrations and animations to the overall tone of voice. The result: everything now fits seamlessly into TK’s broader communication.

At TK, everything revolves around people. That’s why character design plays a key role in the videos. The right level of detail is essential: too much, and lightness and emotion can quickly get lost. With the redesign, that’s no longer a problem for our protagonists.

We built up a large library of different illustrations. Alongside the characters, it includes many other elements from everyday life — everything you need to tell good stories.

The look and feel of TK’s animated videos is now firmly established. Even without the logo in sight, the brand is clearly recognizable as the sender.