Motion branding answers one central question: how does a brand move?

Today, brands communicate across more and more digital channels and formats. This can quickly create a problem: every animation looks different. Transitions, timing and movements feel random instead of unmistakably on-brand.

Motion branding translates a brand’s identity into a clear, distinctive language of motion. This makes animations feel less arbitrary and more like part of one coherent system.

Just like colors, logos or typography, motion creates recognition. It makes brands more consistent, more memorable and more tangible across all touchpoints.

To make this happen, we develop motion guidelines. They define principles of movement, transitions and animations — ensuring that a brand behaves consistently wherever it appears.

Social media is one of the most important communication channels for brands today. At the same time, companies compete for attention there every single day.

Social video ads help communicate messages quickly, clearly and effectively. Often, there are only a few seconds to spark interest, make the brand recognizable and encourage people to keep watching.

Unlike many other video formats, social video ads often speak to people who are not yet familiar with a brand or offer. That means they need to create attention and curiosity fast.

Social video ads can be used for campaigns, product communication, employer branding or to extend existing communication measures into social media.

We develop moving-image formats specifically designed for the demands of digital platforms — attention-grabbing, on-brand and optimized for social media.

A popular format for explaining products, services or processes clearly in 60 to 90 seconds. Clear, concise and without unnecessary detours.

An explainer video is typically placed prominently on a website, where it supports marketing, sales and customer communication.

Unlike social video ads, it usually speaks to people who are already interested in an offer and want to dive deeper. It helps them understand context, answer questions and build trust.

Well-made explainer videos do more than inform. They also shape how people perceive a brand.

Digital Out of Home (DOOH) refers to digital advertising displays in public spaces — for example at train stations, in shopping centers or on high-traffic streets.

Unlike traditional posters, DOOH allows moving content to be displayed. This creates additional attention and makes it possible to communicate messages faster and more effectively.

DOOH is especially useful when brands want to become visible in public spaces and communicate with broad reach. For campaigns, product launches or events, it extends digital channels such as social media into a strong presence in the urban environment.

Through animation, timing and motion, content can be staged with precision — making brands tangible beyond digital platforms.

Case videos show how an idea, campaign or collaboration turned into a successful project.

They document the journey from challenge to solution to result — making complex projects clear and understandable for clients, partners and interested audiences.

Case videos are often used on websites, in pitches, on social media or for awards submissions. They help make expertise visible, build trust and communicate the impact of a project in a tangible way.

A good case video shows not only what was done, but also why it mattered — and what difference it made.

Animated films consist of much more than the final video. During production, we create illustrations, graphics, characters, icons and visual elements that can also be used beyond the film itself.

These brand assets can be reused on websites, in presentations, on social media, in campaigns or in print — helping create a consistent brand presence across different channels.

Since many of these elements are already developed as part of the film production, they can be efficiently extended and used for additional communication measures.

This turns a single film into more than just a finished video — it becomes a versatile toolkit for brand communication.

TV commercials continue to play an important role in building brand awareness and trust.

With their high visibility, they reach large audiences and create attention far beyond individual digital channels. For many companies, TV commercials are therefore an important building block in brand building.

Typically 20 or 30 seconds long, TV commercials are designed to communicate a message quickly, emotionally and memorably.

Today, TV commercials are often used across channels — not only on television, but also on streaming platforms, social media and other digital channels.

A promotional video is a trailer-like advertising video designed to present a product, service, campaign or new offer.

Unlike an explainer video, its main purpose is not to provide detailed information. Promotional videos are designed to generate attention, spark interest and make people curious.

They are usually short, focused on the essentials and communicate a clear, memorable message. They are often used across social media, websites, newsletters or digital campaigns — both organically and as paid advertising.

Especially for product launches, campaign launches or company news, promotional videos help create visibility and reach new audiences.

Internal communications videos help companies inform employees in a clear, consistent and easy-to-understand way.

They are used, for example, for company news, change processes, trainings, onboarding or the introduction of new systems and guidelines.

Especially with complex topics, animation helps present content visually and make it easier to understand. At the same time, videos enable communication that is independent of location and time — ideal for international or decentralized teams.

Beyond simply sharing information, internal communications videos also convey company culture and values, helping employees understand and engage with change.

Product videos put a specific product at the center. They show what it looks like, how it feels, what it stands for and what makes it special.

Depending on the product, the focus can be on functionality — or on the aesthetic staging of form, material, packaging, use and brand world.

With 2D and 3D animation, products can be presented in a high-quality way, details can be highlighted and visual worlds can be created that would be difficult to achieve with traditional product photography or live-action footage.

Product videos are used on websites, in online shops, at trade fairs, in sales conversations, campaigns or on social media. They help make products more tangible and communicate their impact visually and to the point.