hellomonday – An animation for more joy on Mondays.

This explainer takes us on the journey to the next dream office. And that journey leads through hellomonday — a likable and highly motivated real estate team that would probably never call itself that. Because they are anything but typical brokers. We turned this difference into the blueprint for our film concept.

During the concept and design phase, we kept asking ourselves: “How would traditional real estate agencies communicate?” And then did the exact opposite. First names instead of formal language. Humorous storytelling instead of standard copy. Bold use of color instead of playing it safe. The list of contrasts is long.