Double-delicious ads for Gustavo Gusto ice cream

The campaign consists of several spots in 6, 10 and 15-second versions and a range of formats — always tailored to the respective medium, from YouTube and Snapchat to numerous Digital Out of Home screens.

When the team at Gustavo Gusto approached us, the script was already in place. Our task was to bring the creative idea — or rather, the ice cream cup monster — to life.

Caramel brownie or vanilla caramel? Thanks to Doppellecker, no one has to make that difficult decision anymore. And our monster certainly doesn’t. After all, it doesn’t have just one tongue, but two slobbering ones. To give the tongues the right “slobbery” look in animation, we animated them frame by frame.

And of course, one thing can’t be missing at the end: the packshot. A dynamic transition seamlessly connects the 2D world with the 3D world, where the packaging is staged in all its delicious glory — complete with juicy brownie pieces and caramel sauce.