Internal Communications for the Boehringer Ingelheim Brand Relaunch

Commissioned by the brand consultancy Interbrand, we developed and produced a series of animated learning videos. The E-Bites support the communication around Boehringer Ingelheim’s comprehensive brand relaunch and are aimed primarily at the roughly 52,000 employees of the global pharmaceutical company. The animations inform and motivate employees to use the brand correctly — including everything that comes with it, such as positioning, corporate identity and brand architecture.

Visually, the animations fit seamlessly into the corporate branding that Interbrand fundamentally revised and rolled out globally. They also follow the newly developed motion principles created by the esteemed team at Never Sit Still.