ARD Digital – Design System for Explainer Videos

A new design system for ARD explainer videos – created to make digital services clear, accessible and instantly recognizable.

For ARD Digital, we developed a visual system that simplifies complex content and makes digital services easier to explain. The look combines collage-style elements, hand-drawn details and stylized graphics to create a fresh, accessible visual language.

The visual system gives the explainer videos a clear framework without restricting the content. Collage elements, scribbles, interfaces and stylized graphics follow a shared design logic – while remaining flexible enough to communicate a wide range of topics, services and use cases.

The result is a flexible visual language for communicating ARD’s digital services – clear, accessible and relatable.